If you’re launching a website that will target the Irish market, it’s crucial that you choose a domain that will make web users in that country feel comfortable, and more inclined to trust you. This means that you have to meet the expectations of the local market. Anything unusual or unexpected will merely become another hurdle that your site has to cross before consumers in Ireland are inclined to give you their trust and start buying products and services from you.

Thankfully, the rules that apply to consumers in Ireland are relatively similar to those that apply to internet users across the rest of Europe. Basically, you have a choice between using the local Top Level Domain (in this case, .ie) or a generic TLD (sometimes incorrectly referred to as an American TLD) such as .com, .org, or .net. These are the most likely to be successful and avoid awkward questions, merely because they are very familiar to consumers, and are used by all sorts of essential websites that users have come to trust over the years.

If you choose a .ie domain, make sure that you take the time to localise the website with Irish content, and that you do your research correctly. It will only look bad if your site mentions things like zip codes or what state your customer lives in since neither of these concepts applies to the Republic of Ireland. Any small mistakes like this can easily ring alarm bells in the heads of your potential customers, and as a website owner, it is your job to avoid errors and make sure that you offer consumers the experience that they expect.

Choosing the right domain may seem like a small part of the development process but making the wrong choice can be a severe setback.