If you are not already using responsive design across your websites, then you are running a very significant risk. Google has recently started to make many very substantial changes to the way it indexes websites on its platform, and if your design doesn’t account for some of them, then you will soon find your site falling down the Google rankings and your website traffic suffering as a result.
The changes are two-pronged. The first is the site speed update, which means that Google will now consider how quickly your website launches across a vast range of devices when it decides where your site belongs on one of its results pages. The second of these is known as the mobile-first index. This means that Google now takes account of the mobile experience that a user will have on your site irrespective of the device that a particular user is actually using to do their search. Again, this changes the types of SEO strategies that website designers will have to think about. In theory, it should make life easier for designers who can prioritise design and user experience above everything else. This compares to the traditional Search Engine Optimisation situation, which has often been a face-off between the SEO focused professionals and the development gurus who want to put design above everything else.
While this article has summed up some of the latest happenings when it comes to SEO, it is worth reiterating that SEO is a constantly changing game. It’s vital for all website owners and developers to keep up to date with the changes that Google is making to its algorithms and update their website accordingly. However, following Google’s advice when you first build the site is the definitive way of making sure that you avoid any problems later on.