If you’ve used any number of well-known websites or mobile applications recently, then it won’t have escaped your notice that so-called ‘dark mode‘ is an increasingly popular option on many of them. Twitter has recently implemented dark mode both on its website and in its mobile application, while Skype has been offering users a choice between the two ways on initial setup for many months.
Crucially, dark mode is not a choice that is forced on the user but is presented as an option that allows the consumer to choose what setting they prefer and change it whenever they fancy a refresh. This can allow a website to continue feeling fresh and relevant to a user without having to invest money in changing and reskinning itself constantly.
Dark mode is not the only form of customisation that is currently on offer. Several websites are now attempting to improve their accessibility by offering a high contrast mode as a strongly visible option to their visitors. This move helps visually impaired users to access the website. Ironically, many website owners may feel that they are forced to offer this type of option as the light mode, and dark mode, trends that have recently taken hold are generally relatively low contrast, and would, therefore, be pretty much inaccessible to a large number of visually impaired users.
Above all, if you decide to implement this type of choice on your website, you need to make sure that it’s suitable for your brand assets. This may mean using primary or single colour versions of your logo, or other brand symbols, on the dark or light version of the website as appropriate. If possible, try to gauge the demand for this change before going ahead with it; otherwise, it will have been a waste of valuable time, money and effort.