Nowadays, when you’re launching a new website, you seem to have an insufficient period in which to get things right, before you start to build a reputation for yourself among search engines and the full internet-using public. If you get things wrong at the outset, it can be challenging to put things right, especially if your website has incurred the wrath of Google for using black hat SEO techniques. Or perhaps not meeting the search engine’s expectations when it comes to speed or the overall efficiency of your website.
One way to ensure that you get things right is to block robots from crawling your website until you are entirely sure that it is ready for primetime. You can also prevent search engine spiders from crawling the site, meaning that they won’t be able to look at it and start passing judgement on it until you are entirely confident that you are ready for them to do so. Doing this can be as simple as changing one setting if you’re using a Content Management System like Joomla or WordPress to look after your website. You can also achieve precisely the same result by editing the robots.txt file in the root directory of your site. Numerous online guides will outline the steps required to do this.
Once your site has launched, make sure that you’ve signed up to services such as Google and Bing’s Search Consoles so that you can keep an eye on how your website is performing in the eyes of the search engines, and receive early warnings about any problems that you may encounter. It may also worth keeping an eye on the latest developments in SEO and web technologies in general so that you’re not dealt any nasty surprises further down the line that have a negative impact on your website traffic.